Web Design

The Ultimate Conversion Rate Optimization Guide for WordPress Websites

As a WordPress website owner, you may be or will soon start analyzing crucial metrics and key performance indicators (KPIs). And you can find such parameters in Google Analytics (or other tools) as conversion rate. What is it about?

It’s a key metric in the world of online business that can demonstrate and impact your website’s success. Conversion rate is the percentage of visitors to a website who did what you expected them to do. For example, they filled out a form or purchased products.

There is a straight correlation between conversions and revenue. The more people convert into leads or customers, the more money they bring to your business. Compare this metric with the number of visitors.

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Are Premium WordPress Themes Still Relevant in 2023?

With the rise in popularity of various page builder plugins and especially since WordPress introduced page builder-like capabilities within its block and site editors, there have been discussions about whether premium WordPress themes are becoming irrelevant. 

WordPress users now have access to more layout-building tools than ever before and they are becoming easier to use. So, if anyone can build almost any layout from scratch using any free theme and a page builder or WordPress block editor, what’s the point of buying a theme!? 

At first glance this question seems to have merit, however, it also shows a lack of understanding of what you pay for when you buy a premium WordPress theme. Let’s discuss this in more detail.

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