WordPress Tips

A logo serves as the visual representation and identity of your company. As your brand grows, consumers will begin to associate your logo with the experiences they have had with your business. This is why it is so important that your logo represents and communicates the values that are important to you. Large corporations around the world spend millions on surveying consumers on how their brand is perceived. This is for a good reason, a potential customer’s perception of your brand will often be the deciding factor in their purchasing decision. 

Do you remember the last time a friend told you to purchase a product, and you took their advice? If so, you’ve experienced at least one form of social proof. Odds are, you’ve experienced this phenomenon in multiple ways in just the last month. 

Before we go on, let’s establish the definition of social proof. Social proof is when people make decisions, especially ones that involve buying something, based on the actions of others. Your friend’s review helped you subconsciously build trust with the company, which resulted in a sale. 

We are going to look at four tips that will help you leverage social proof for increased sales on your website. As a bonus, we will break down the five major types of proof you can build today. 

Let’s dive in! 

Do you want to create a website that brings you recurring income, but don’t know how to get started? Don’t worry, you can easily generate a recurring income by building a membership site. 

A membership site is where you protect your content and give your customers exclusive access to it in exchange for a monthly or yearly fee.

Do you want to drive more traffic to your website? If the answer is yes, then you should consider creating a giveaway contest. 

Online contests are super fun and everyone loves getting the chance to win a cool prize. So, use that to your advantage. A successful giveaway contest will get people excited about your business and they’ll rush to your website to enter. Plus, while they’re there, they’ll probably check out what else you have to offer. 

Building a WordPress website is easier than ever and using a WordPress site to create. Why? There are a wealth of membership plugins for WordPress to handle the features your organization or client needs in an all-in-one package. The real challenge as a project manager or developer is to initially pick the right membership software to meet your functionality requirements. Careful research will help you ensure you have selected a solid plugin that meets needs and avoids rework.

Are you looking for a way to add Google Analytics directly to your WordPress website?

If so, you’re not alone. Google Analytics is one of the best ways to keep track of who is visiting your website and what they are doing while they are there. It’s possible to dive in and take a look at your bounce rate, page views, link traffic, and so much more.