8.1 How to set up shop products on your page?
Before you start with setting up your shop site, you need to install WooCommerce plugin: http://wordpress.org/plugins/woocommerce/.
As this isn't a WooCommerce theme but theme that supports this plugin and it is styled for it we will not explain how WooCommerce plugin works. More about setting up your shop and using WooCommerce plugin, please read here: http://www.woothemes.com/woocommerce/
8.2 How to add content to the Shop Page?
This page uses "Woocommerce Shop Page" template from the "Page Attributes"!
Shop page pulls products that you add inside the WooCommerce - Products
8.3 Product Image Sizes
Navigate to the WooCommerce > Settings > Products and set up "Product Image Sizes" like this:
We are using 706x706px size for the product image.