7. Shop
7.1 How to set up shop products on your page?
Before you start with setting up your shop site, you need to install WooCommerce plugin: http://wordpress.org/plugins/woocommerce/.
As this isn't a WooCommerce theme, but a theme that supports and is styled for this plugin we will not explain how WooCommerce plugin works. More about setting up your shop and using WooCommerce plugin, please read here: http://www.woothemes.com/woocommerce/
7.2 How to add content to the Shop Page?
Shop page pulls products that you add inside the WooCommerce - Products