As a WordPress website owner, you may be or will soon start analyzing crucial metrics and key performance indicators (KPIs). And you can find such parameters in Google Analytics (or other tools) as conversion rate. What is it about?

It’s a key metric in the world of online business that can demonstrate and impact your website’s success. Conversion rate is the percentage of visitors to a website who did what you expected them to do. For example, they filled out a form or purchased products.

There is a straight correlation between conversions and revenue. The more people convert into leads or customers, the more money they bring to your business. Compare this metric with the number of visitors.