Building a WordPress website from the ground up is easier now than ever.
Even an inexperienced user can whip up a functional, professional-looking site within hours — the internet is filled with guides, video tutorials, and various learning resources that can help them learn the ropes.
Unfortunately, being able to build web pages with WordPress doesn’t mean you can start using them effectively for marketing. Even with the most aesthetically appealing design on the planet, there are still a handful of elements you need to learn in order to deliver a user experience that can turn ordinary visitors into subscribers, brand followers, or paying customers.
To help you become the WordPress grease monkey you’re meant to be, we’ve put together this cheat sheet on how to design conversion-ready landing pages.