Having a stunning website without any traffic is like throwing a party that no one shows up to. It’s discouraging to spend so much time creating something that gets you little to no results. But don’t give up yet. There are a number of easy ways to drive more traffic to your site and turn your lonely website into a space on the web that’s bustling with your biggest fans and soon-to-be customers.
Get ready to double, even triple, the amount of visitors to your website; here’s how to generate more traffic to your WordPress site.
1. Create useful, engaging content often
Creating blog posts on a regular basis is one of the most highly effective and low-cost strategies to drive a ton of traffic to your WordPress site. In fact, companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 posts per month. Users are constantly searching the web for insights, advice, how-to’s and solutions to their problems; by crafting useful, engaging content for users, your website will be discovered by crowds of new people. Blogging will not only generate more traffic to your website but it will also help you establish authority in your industry and build trust with users. If you provide content that truly helps or entertains readers they’ll return to your site again and again.
Remember to sprinkle relevant keywords throughout your blog posts in a natural way and in your headlines so that when a user enters a query into a search engine, your content will appear in the results. Think about what key phrases users would search for on the web related to your business and check out the Ubersuggest free keyword tool to find high-volume, low-competition keywords you can rank for.
2. Improve your SEO
If you want the all-mighty Google to recognize your website and push it to the top of the search results pages so that more people will find your business, then you need to improve the SEO of your WordPress site. There are a number of SEO factors you need to consider to increase traffic to your site. Some of the main factors are:
- Increase site speed
- Make your site mobile-friendly
- Optimize images
- Write meta tags
- Include keywords on site pages, titles/headings, blog posts
- Include internal links for Google Indexing
If it all sounds too complicated, don’t worry. Yoast SEO is an awesome free WordPress plugin that will handle all of your on-site SEO needs for you. Yoast SEO’s simple traffic light system will score your WordPress site for SEO with a green light for good, yellow light for needs work and a red light for poor. After getting your SEO score, the plugin will then provide you with actionable tips for how to improve so that you can ensure your site is optimized to generate traffic.
3. Build an email list
Getting a ton of traffic to your site is awesome, but you don’t want visitors to stop by one time and never return. You want visitors to return to your site again and again, because the more often they visit your site, the more likely they are to become loyal customers. A great way to generate repeat traffic to your site is to build an email list. With an email list you can send subscribers messages to encourage them to return to your site to check out new content, announce new products or promote sales. But how do you encourage visitors to sign up for your email list? An effective strategy is to use exit-intent popups.
When a user is about to leave your site, maybe to never return, exit-intent popups can track that movement and before they leave, send them a targeted offer at exactly the right time that will convince users to sign up for your email list. You can easily create a stunning exit-intent popup for your site using a tool like OptinMonster that features a user-friendly drag and drop builder. Don’t forget to make it clear to users the benefits they’ll receive when they become a subscriber, that way they’ll have no problem giving up their email address.
4. Share on social media and Pinterest
Sharing your content on social media is a great way to widen your reach and introduce a bunch of new people to your website. So, be sure to promote your content often on Facebook, Twitter, Instagram and Pinterest and wherever else your target audience is hanging out on the web. Pinterest is an especially great platform to drive traffic to your site. On average, 39 percent of female Pinners choose Pinterest over other traditional search engines like Google. By pinning your content on Pinterest you’ll be able to lead users right to your website.
Also, make it easy for others to share your content and introduce it to their friends and followers. You can use a free WordPress plugin like Social Media Share Buttons to allow visitors on your site to easily share your content with the click of a button.
5. Engage with users in the comment section
Another great way to generate more traffic to your site is to engage with visitors in the comment section of your blog posts. People love to be noticed, so if you reply to their comments or engage in conversation with them, they’ll be more inclined to return to your site on a regular basis to see what you have to say next. Consider encouraging this interaction by ending your blog posts by asking readers to share their opinions in the comment section.
You can also use a free WordPress plugin like Subscribe to Comments Reloaded that enables users to sign up for email notifications each time there’s new comments or replies on your posts. Your website traffic will explode when commentators are eagerly anticipating new chances to interact with you and your other website visitors.
Get ready for a website that’s bustling with visitors. Generating lots of traffic to your WordPress site will be easy if you follow these tips. Start implementing these simple strategies and not only will your website traffic skyrocket, but you can begin to turn those visitors into loyal customers and see a big boom in sales too.