With the rise in popularity of various page builder plugins and especially since WordPress introduced page builder-like capabilities within its block and site editors, there have been discussions about whether premium WordPress themes are becoming irrelevant.
WordPress users now have access to more layout-building tools than ever before and they are becoming easier to use. So, if anyone can build almost any layout from scratch using any free theme and a page builder or WordPress block editor, what’s the point of buying a theme!?
At first glance this question seems to have merit, however, it also shows a lack of understanding of what you pay for when you buy a premium WordPress theme. Let’s discuss this in more detail.