Email marketing has undergone changes and its strategies go through constant optimization. Whichever the optimization level, though, something remains equally important throughout the years: emails are as effective as their copy.
Whether you create content for emails, blog posts, or WordPress landing pages, the golden rule is to make it worth reading. No matter how compelling your email visual elements are, the copy still has the first and last word.
In email marketing, everything has to do with choosing the right words. Ignore or mistreat them and it will be the key determinant for your email campaigns to fail. But before getting into details, let’s start with a definition.