Do you remember the last time a friend told you to purchase a product, and you took their advice? If so, you’ve experienced at least one form of social proof. Odds are, you’ve experienced this phenomenon in multiple ways in just the last month.
Before we go on, let’s establish the definition of social proof. Social proof is when people make decisions, especially ones that involve buying something, based on the actions of others. Your friend’s review helped you subconsciously build trust with the company, which resulted in a sale.
We are going to look at four tips that will help you leverage social proof for increased sales on your website. As a bonus, we will break down the five major types of proof you can build today.
Let’s dive in!